gregalvang asked: Hung! i was trying to remember if it was you who wrote a piece/answered a question about how trends form, and mentioned an anecdote about a fabric supplier that worked with two fashion houses and accidentally sent one house's samples to the other, so both brands showed a similar colour story the subsequent season...? i trawled through your /answered tag and didn't find anything. sorry to sound crazy but this is actually driving me nuts!
Yep! I have a friend who studies fashion in Canada and her teacher used to work for Sonia Rykiel around the turn of the millennium. She spills all the secrets. The design teams at Sonia Rykiel and Louis Vuitton used to mingle all the time, and they must have shared the same fabric supplier. The Sonia Rykiel team was reconsidering a shade of yellow they were using in the s/s 2000 collection because it was intense/garish/tacky. A week before Paris Fashion Week, the fabric supplier accidentally sent them Louis Vuitton’s fabric. It was the exact same shade of yellow. They all breathed a sigh of relief because if Marc Jacobs (this was his fourth collection for Louis Vuitton) was using yellow then it MUST have been cool.
Louis Vuitton s/s 2000:
Sonia Rykiel s/s 2000:
Thanks to style.com for the pictures. These images are ancient so you can’t really see how intense the yellow is, but apparently it was BRIGHT. My new followers can read about how trends emerge on my Wordpress blog.